How Do I Market Myself With Outer Marketing?

Today I would like to share with you the steps to take in Outer Marketing.

First...Your Professional Promotion - Burn Your Resume!
"Don't rewrite that resume! I hate "the" resume. One size does not fit all, not in a bathing suit and not in a resume. Long before an employer meets you (if you can get that far) they will see your career profile. Burn your resume. My friend Nicole Spicer instructs those looking for a job to write a "Professional Promotional Profile." Take it seriously, take in your entire professional career and invest some time in writing it.

The Professional Promotional Profile is your work bible.
Create a timeline of your entire professional history. Go back to your very first job. Write down everything you have done since then.

Organize Your Professional Promotional Profile into action statements with the results whenever appropriate.

When you see or hear about a position you would like to apply for, you will pull (cut and paste) all your relevant experience off your PPP into specific document(s) for that position.

I will discuss the PPP in a later post! For more information about marketing yourself in your job search visit me on the Huffington Post.

How Do I Market Myself?

In todays market you will have to know how to market yourself from the inside out. "As a recruiter, the first thing I notice in a "star" candidate is his/her confidence. It shows up early on paper and later in person. When talking to Nicole Spicer this past weekend she agreed that “A trained eye can spot them with the first email, phone call and as they walk through the door." She is a Fortune 500 recruitment expert!

So first you have to ask yourself: am I aware of my power and will it show up for me throughout the job search and interview process?

This is not about your ego or telling someone how good you are, it is about knowing your personal power and being confident in your abilities. It is authentic; you cannot fake it (or at least not sustain it for long if you do.) If you hesitate on this concept you probably are not there - yet. I cover this topic in depth in my book Funky To Fabulous if you feel this is something you would like to brush up on.