Thursday, January 14, 2010

Small Business Tips From Paula Deen

Like many women, Paula Deen started a business to keep her family fed. Food Network superstar and best-selling author Paula Deen cooked up a multimillion-dollar empire from her own kitchen. Get her top tips for starting and expanding a small business.

As a coach for entrepreneurs I was blown away by the story of how Aaron got over his grief by starting a business. Who was his hero? Paula Deen. Even though she was busy as a blender, she made the trip to be on the Oprah Show and encourage her fan.

Here are some of Paula Deen's Small Business Tips

1. Be passionate.

2 Make the best product you can at a reasonable price. "I had $200 when I started my little business," she says.

3. Experiment. "Use your friends and family as guinea pigs," she says. "Explore your talents."

4. Know the business. "I turned to the state and I took advantage of the people they had in the Small Business Administration to help just feed me information and take me on to my next spot."

5. Take small steps. "If you make small steps and you fail at some point, the fall's not nearly as long," she says. "Mine has been in the process now of over 20 years."

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